Tag Archives: Business

And Now, United Airlines’ New Theme Song!

12 Apr

Announcer voice-over

“In light of United Airlines, shall we say, unique passenger accommodation policies, here with the company’s new theme, is United CEO Oscar Munoz:”

 

Munoz (with bat in hand)

(to the tune of “Jet Airliner” by Steve Miller)

 

(verse 1)

“You’re leavin’ home, tickets in hand

But the plane is full,

We got the right to throw you out on yer can,

And we just might crack yer skull.”

 

(verse 2)

“Your home might seem so far away,

And you feel like a wrong has been done,

But you silly customers have to make way

Because United staff is number one.”

 

(chorus)

“Ohh, on United jet airliners,

Be careful which seat you buy,

You may end up with quite a shiner,

But be sure to fly the friendly skies.”

 

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Here Comes That Damn Google Maps Car Again

16 Oct

by Roger White

I’m not what you call an early adopter. Nay, I am not the type who runs out to Best Buy or that ultra-high-tech Apple Store that looks like a futuristic antiseptically sterile lab from the movie Andromeda Strain to snag the very first model of the latest version of the newest, fastest plasma laser 4-D androbot doodad.

I figure if what I have works, why pay good money to buy another version of it? My 8-track tapes play just meat loavefine, thank you very much. Except when they don’t, but then I can use the miles of tape they spew forth to decorate my Christmas tree (the same detachable faux pine our family has enjoyed every yule since the Clinton Administration, mind you).

This mindset is surely why my buds call me Analog Man.

I used to wear the moniker with a grudging pride, but now I’m finding that my drag-me-by-my-heels-into-this-century behavior may be for the best. Our headlong lurch into the cyber age may be just what ol’ Mr. Orwell was warning us about.

Take the interwebs. It’s truly creepy how much they know about us. I was looking around on ebay the other day at electronic drum kits, just curious, ya know. So then I got on Facebook not long after, and, behold, there were several posts from various advertisers with photos and prices of e-drum kits. Some of them even said, “Still interested, Roger?”

Jinkies! I have to say, this gave me the willies. The jinky willies, even.

So I started doing a little investigating. On the interwebs. Cognitive dissonance aside, I found some juicy, disturbing factoids. I used to call them facts, but in the 21st century, we call them factoids.

For example, Google is, as you’re probably aware, the most popular search engine on the planet. About 70 percent of all net searches are done on Google. And, yes, they track all searches. The fact that I knew they were tracking me as I searched this information on Google put me in a temporary mental wormhole. A quick shot of Jim Beam snapped me out of it. A Google Maps car slowly crept by my window as I put the shot glass down, then a tumbleweed rolled by ominously—in my living room. Yeah.

Anyway, as I read on, I found that they’re getting better at these tracking procedures every day. It frightened me to read that Google’s former CEO, Eric Schmidt, recently said the following: “If you have beeg brosomething that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.”

That’s it. No more searching for obese cartoon unicorns online in my underwear.

And it’s not just Google. The Wall Street Journal recently examined the 50 most popular U.S. websites and found that these sites placed 3,180 tracking files on the reporter’s test computer. Most of those tracking files were installed by 131 companies, many of which are in the business of tracking web users to create databases of consumer profiles.

What do they do with these profiles? They sell them, for big money. These guys are called data brokers, and they collect and package some of our most sensitive personal information and sell it—to each other, to advertisers, even the government—without our knowledge. This data broker biz is a multibillion-dollar industry. Billion, with a “buh.”

Just delete your cookies, you say? Welll … tracking technology is smarter than that now. Monitoring your use, which was once limited to simple “cookie” files that record websites, has been largely replaced with new tools that scan in real time what people are doing online.

Gadzooks. I’m a bit peevish to log in now. Will I get on FB soon and see, “HI ROGER!! Still wetting the bed when it thunders?? Well, try PEE-B-GONE!!” …or something.

helgaAnd, listen, Google people, that thing I had for Slavic barmaids with hairy legs was years ago, OK? No more photos of prospective Bulgarian brides, please.

Just remember this, my cosmic cadets: The word Google broken down is “go ogle.” I’m not sure if that really means anything, but it sounded profound at the time. Another shot of JB, please. Dag, there’s that Google Maps car again.

 

Roger White is a freelance writer living in Austin, Texas, with his lovely wife, two precocious offspring, a very obese but mannerful dachshund, and a cat with Epstein-Barr. For further adventures, visit oldspouse.wordpress.com. Or not.

Of Asian Delicacies and the Idiom Tedium

16 Mar

by Roger White

My mother-in-law loves authentic Chinese food, so when we treat her to dinner, she almost invariably chooses First Chinese Barbecue, way up on North Lamar in far North Austin. It’s so far north you’re practically in Waco. You can’t get much more dead ducksauthentic than First Chinese Barbecue; as you walk in you’re greeted by rows of dead, naked ducks hanging like John Wilkes Booth’s gang at execution. The aroma of spices and meats is practically intoxicating, and the menu’s mostly in what I presume is Chinese, with some hints about what you’re ordering in English. I’m never quite sure if I’m ingesting a pig, a chicken, or some other roasted creature, but I must say it is all quite scrumptious.

No, First Chinese Barbecue did not cut some sort of free-meal deal with me to write this, but I will tell you that the dried fresh squid with black bean sauce is out of this world. (Is that good, Mr. Run?) Again, that’s First Chinese Barbecue. Far North Lamar. Ask for the Oldspouse Special.

Anyway, the dinner is only half of the evening for our Bubbie. Dear mom-in-law then likes to head next door to the MT Supermarket. This store, if you’ve never been, is the Asian version of a Walmart Supercenter. It’s a 100,000-square-foot bastion of the most amazing and unbelievable foodstuffs any Texan has ever seen. I presume these yummyitems are foodstuffs. In this era of PC politeness and easily hurt feelings, I’m trying to tread lightly here, OK, but not in my wildest imagination can I conjure a gastronomical use for, say, pork rectum, pork uterus, or fresh chicken feet.

And on just about every aisle you’ll find small armies of robotically waving ceramic cats. Quite unsure of what a robotically waving ceramic cat has to do with Asian groceries, I looked it up and found that these are actually a Japanese thing. Called maneki-neko (which sort of translates into “beckoning cat”) these oddly friendly felines are considered good luck talismans. I don’t know. I have a real cat, and whenever he starts to wave at me like that it usually indicates an impending ambush.

There are also rows upon rows of sweets, too, both prepackaged and freshly made. These aren’t your typical kitty hellocandies and cakes, mind you. You have chocolate and strawberry Pocky Sticks, Green Bean Ice Bars, Purple Mochi Balls, and all sorts of squishy treats with names like Lychee Jelly Cup and Poo Poo Variety. Keeping the freshly rendered pork rectum in mind, I opted to pass on the Poo Poo Variety.

With this less-than-appetizing terminology stuck in my cranium, I got to thinking. How many other marketing words and slogans—perfectly appropriate and appealing in their native tongue—somehow fail to translate? So I hopped on my google horse, and here’s what I found:

  • It seems that the Pepsi slogan of some years back—“Come Alive!”—actually translated in a certain Chinese dialect into “Make Your Ancestors Come Out of the Grave!” That Pepsi packs a punch.
  • Coors once used the motto “Turn It Loose!” to ramp up sales, but apparently this hip saying translated into “Suffer from Diarrhea!” in some Spanish markets.
  • Pee ColaWhen good ol’ Coke was introduced overseas, some Chinese dialects rendered “Ke-kou-ke-la,” which was about as close to Coca-Cola as they could get, into “Bite the Wax Tadpole.” Yum.
  • When Kentucky Fried Chicken made the leap across the big pond, their slogan “Finger-lickin’ Good” came through in Chinese as “Eat Your Fingers Off.” Ouch.
  • The American Dairy Association, pleased with the hugely popular “Got Milk?” campaign, was flabbergasted to find when it exported the saying to Mexico, its initial translation appeared as “Are You Lactating?”
  • If Green Giant brand foods wondered why their first forays into the Arab markets didn’t go as planned, it may have been that the Arabic terminology for naughty soup“In the Valley of the Jolly, ho ho ho, Green Giant!” came across as “This is the Land of the Intimidating, uh uh uh, Green Ogre!” No Ogre Brand Peas for me, thank you.
  • Ah, and here’s a classic, from the days of the Ford Pinto. Seems that the braintrust of the Henry Ford folks couldn’t understand why they failed to move any of their hot, new Pintos in Brazil when they first put them on the market. Only after the fact did they discover that the word “pinto” is Brazilian slang for “tiny male genitals.” Yoiks. The Ford guys quickly and as discreetly as possible switched the car’s moniker in their Brazilian dealerships to Corcel, which means “Horse.”

Knowing all this—and understanding that the term in question surely means something delectable in the Asian world—I still can’t picture myself biting into anything of the Poo Poo variety.

Fart BarRoger White is a freelance writer living in Austin, Texas, with his lovely wife, two precocious daughters, a very fat dachshund, and a cat with Epstein-Barr. For further adventures, visit oldspouse.wordpress.com.

 

 

Sorry, Kids: There Ain’t No Betty Crocker

2 Dec

by Roger White

So I was watching “Seinfeld” for the eleventy-millionth time the other night, mainly because there is absolutely nothing on TV worth watching these days other than reruns of “Seinfeld,” “The Dick Van Dyke Show,” “The Andy Griffith Show,” and “The Twilight Zone.” I know, I know, you young whippersnappers will hold forth that there are some great new shows today, like “Murder, She Wrote” and “The Big Band Theorem” or whatever. I’ll stick with the classics, thank you very much. Don’t you love the word eleventy-million?

not that theresAnyway, I realized that the shtick Seinfeld was doing was aimed right at me. He was talking about pretentious, faux-authentic-sounding brand names, particularly cars. Names like the Integra or the Impreza. They’re made-up names that are meant to sound like other meaningful words, like integrity and impressive. The punch line: Seinfeld simply hoped he hadn’t bought a Lemona. It hit me that the last three cars I owned before my current little Korean vehicle were just that: an Integra, an Impreza, and a Lemona. All true, I previously owned a 1986 Acura Integra (a great car), a 2003 Subaru Impreza (a fast but frustrating car), and a 1979 Lemona (a VW bug—a true bomb I never should have purchased).  Don’t ask me what I was thinking, buying a 35-year-old POS as my daily commute. Besides, that’s another story. A very sad, long story.

Again, anyway. Things then got cosmic as I sat pondering Jerry’s sage words. It struck me as I lifted a spoonful of my Häagen-Dazs Chocolate Peanut Butter flavored ice cream to my mouth. My ice cream brand, too, was a made-up name meant to sound exotic and luxurious. Remember when Häagen-Dazs first hit the haagen whatmarket? Ooh, we thought, super rich frozen goodness from some strange Nordic country where they surely make ice cream from virgin glacial streams, from milk of cows that graze only on Alpine truffles, and from melted gold flakes from Icelandic lava flows. Or something. Turns out, Häagen-Dazs is a nonsense word concocted by one Reuben Mattus from the Bronx. The name, which is not Danish or Swedish or anything slightly lederhosen-ish, doesn’t really mean a thing—except that ol’ Reuben was a marketing genius.

Same with Löwenbräu beer. Back in 1975, just about the time I started my prolific and illustrious drinking career, Miller Brewing of the US of A acquired the North American rights to Löwenbräu, which was originally brewed in Munich. Ya know, the real Germany. Well, when Miller got hold of it, they “Americanized” the recipe, and the original German version of Löwenbräu was no longer imported to our fair shores. Basically, the Löwenbräu we got was Miller swill in an umlaut-sprinkled wrapper. Of course, we young and impressionable drinking types had Millerbrauabsolutely no knowledge of this. We just saw a new, mysterious foreign beer on the market—in a green bottle, even! The name was obviously German, and if anybody knew their brew, it was the Germans. We was hoodwinked.

Same holds true with so many other brands, like bottled water types. I really never understood the billion-dollar explosion of the bottled water industry. It’s water. In a plastic bottle. Water! H2O. This is where brand-name marketing gurus have a field day. There’s one out there called, get this, Glaceau Smartwater. I kid you not. And I not you kid. Both parts of that faux moniker evoke good feelings, don’t they? Aah, a pristine glacier. And intelligent liquid. What could be better? An intellectual body of glacial ice—you can’t get more new-age trendy than that. You know who produces Glaceau Smartwater? Coca-Cola. I picture guys in the back of these massive Coke plants running tap water into these oh-so-fashionable containers of Water de Glaceau. And they’re probably smoking, too. Unfiltered Camels. And laughing.

And don’t get me started on Evian. Look at your Evian bottle in a mirror. Yeah.

uh huh

So. Cogitating on this unsettling realization that so many of the products we consume are purchased under false pretenses, I jogged in a mild panic from the den to the kitchen, where my lovely esposa was making a batch of Betty Crocker pancakes. Paranoia was setting in, so I had to check it out. I ran to the computer and googled “Betty Crocker.” Gads, sure enough. There was no such lady!! Say it ain’t so! I quote from Wiki-whatsis: “The name Betty Crocker was created for the Washburn Crosby Company, later to merge with General Mills, as a way to personalize the company’s products and customer relations. The company picked the name because it sounded warm and friendly.”

I was aghast. Agog. I needed comfort food. “Ah, pancakes. Thanks, dear. Pass the Aunt Jemima.”

Roger White is a freelance writer living in Austin, Texas, with his lovely wife, two precocious daughters, a very fat dachshund, and a self-absorbed cat. For further adventures, visit oldspouse.wordpress.com.

…Only to Find Gideons’ Flatscreen

23 Jul

by Roger White                                                                              

 

Well, I’m back, my fellow existential exam-takers. Just flew in from the far reaches of my psyche, and, boy, are my neural dendrites tired. Actually, I’ve been in Baltimore, but it’s about the same.

 

Although I was encamped in the city’s trendy Inner Harbor for bidness purposes, I did partake of some of the local tourist fare, which involved, in various proportions, many images of Fort Wipken WayMcHenry, the grave of Edgar Allan Poe, mounds of Maryland blue crabs (and all the accompanying crab hammers and pliers and crab-innard removers and bibs and things), and thousands upon thousands of orange-clad Orioles fans. Note: Every third street, boulevard, and/or quasi-large building in Baltimore proper is named for Cal Ripken, Jr. There’s Cal Ripken Road, Cal Ripken Way, Cal Ripken Hair Restoration Clinic, you name it.

 

For those of you non-baseballites, Ripken, nicknamed the “Iron Man,” played for the O’s for something like 173 years, and he holds the major league record for consecutive games played. He Call Calsuited up and took the field for—seriously, now—2,632 games without so much as a potty break, or something like that. Anyway, the folks of Baltimore worship the guy. There’s even an Our Lady of the Shortstop Catholic Church near Camden Yard, where parishioners bless themselves with the sign of the 8 and refer to themselves as Cal-tholics. OK, not really. I kid.

 

Anyhow, the city its own self wasn’t nearly as crime-infested as I had pictured it. For many years, Baltimore carried a not-so-savory reputation with regard to one’s personal safety. The pro basketball team wasn’t called the Baltimore Bullets for nothing. They were going to be called the Baltimore Brick Upside the Heads, but they couldn’t fit it all on the team jerseys. However, I must say that during my brief stay near the Chesapeake, I was accosted not once—unless you count the very large, very moist man with the Phil Spector hair and leopard-print thong singing Paul Anka’s “Having My Baby” at the top of his lungs. I wasn’t sure if he was panhandling, making some sort of pro-life statement, or on the run from the Cal Ripken Clinic for Mood Disorders, but I ponied up a fast fiver and got the hell out of there.

 

A bit off topic from Baltimore per se, but I have to report—the Spouseman not having lodged at the finer inns on my own dime for a good while—that I was thoroughly gobsmacked with regard to one particular aspect of my accommodations. Hotels, I have come to conclude, are absolutely convinced that their guests cannot go one fraction of a second without access to a television. Gads, man. There was a TV in the bathroom—built into the mirror, mind you—a TV in the elevator, a tiny telly on each treadmill in the fitness room, a TV on every wall of the lobby, several in the bar, TVs in the restaurant, etc., etc., etc. CNN, Fox News, and General Hospital were everywhere. Live with Kelly and Michael was practically ubiquitous. I didn’t really need that last sentence to make my point, but I enjoy using the word “ubiquitous” whenever possible. I can be obsequious, dare I say insouciant, like that sometimes.

gotta have

With the preponderance of boob tubes, I found it a tad ironic when I read the little sign in the john that instructed me to please reuse my towels. The hotel explained on its quaint recycled-paper missive that it was trying to help the planet and save money—which would, of course, keep their rates lower—by asking that visitors gently reuse their towels during their stay. I kinda figured they could save a bit more if they gently stopped cramming high-dollar television sets into every conceivable space they could find. I, for one, do not require a flatscreen, high-definition TV built into my toilet paper dispenser.

 

On the plane ride home, I actually considered writing to the hotel manager about my concerns, but the tiny little TV in the seatback in front of me was gently playing an Andy Griffith Show rerun. So I got sidetracked. It was a really good one, though. The one where Aunt Bee enters her kerosene-flavored pickles in the county fair…

 

Roger White is a freelance writer living in Austin, Texas, with his lovely wife, two precocious daughters, a very fat dachshund, and a self-absorbed cat. For further adventures, visit oldspouse.wordpress.com.

 

 

 

Pondering Life’s Little Scams, Schemes, and Swindles

7 Jul

by Roger White                                                                              

 

So I was standing in the shower attempting to loofah my stretch marks when one of wifey’s standing army of haircare products amassed on the shower shelf caught my eye. It was a shiny, dazzling thing, the color of polished gold. The container’s meant to grab your attention, you see, designed to stand apart from the plethora of shampoos and such that crowd the grocery shelves. Marketers never cease to amuse. Gold equals value, see, so this shampoo must be head and shoulders above the rest. Ouch, that was unintentional. So now that the golden suds caught my eye, I looked closer. I had to laugh—more superlatives and blatant hyperbole were crowded onto this little bottle of bubbles than a Barnum & Bailey circus poster.

photo

“Advanced,” “NEW,” “Total Repair,” “EXTREME,” “Emergency,” “Recovery,” “RAPID FIBER RENEWAL” (whatever that is)…and on and on. It’s as if the company’s advertising guys looked up every glowing adjective in the dictionary and simply pasted them all on the bottle. I snickered again, but then I realized, hey, it worked. It’s in my shower, ain’t it?

 

I pointed out all the grandiose gobbledygook to my wife when I exited the reading room and asked her if it was indeed the best haircare product she’d ever used. “Eh,” she said with a shrug. “It’s not that great.”

 

Ah, yes. This revelation got me pondering all the little cons and exaggerations and out-and-out flimflammery that we deal with on a daily basis. I believe we first got the idea that the scam was on as we moved from adolescence into young adulthood. This was about the time we witnessed the gradual, ever-so-subtle phenomenon known as the incredible shrinking product. Remember? Food staples such as hamburgers and candy bars slowly lost their heft over time, almost like magic.

 

gadzooksThe Big Macs and Hersheys of our youth didn’t merely appear larger back then because we were tykes; they’ve been carefully trimmed over the years. Picture your Hershey bar on a fulcrum, like a teeter-totter of corporate trickery; price goes up, product size goes down. Eventually, I suppose we’ll be shelling out $19.99 for a chocolate nibble the size of an unwell raisin. In that vein, corporate candy minds have already given us the “fun size” bar. Fun size. That’s marketing speak for “you pay us regular-size price, and we’ll give you tiny crumbs in a colorful, exciting package. Yay! Fun!”

 

The Mars Company did some more snipping just recently, shaving the size of its Snickers and Mars bars—merely for health reasons, mind you. “Having taken product reformulation as far as we can for now without compromising the great taste,” a company spokeslizard said, “we have reduced the portion size of Mars and Snickers to bring down the calories.” Right.

 

The soft drink guys did it, too, long ago—under the guise of moving to the metric system. If you’re old enough to recall, family-size cokes once came in one-gallon containers. Touting their shift to the sleek three-liter size bottle as a consumer-friendly move to a more efficient, easier-to-tote container—at the same price!—the cola industry failed to mention that customers were now getting precisely .793 of a gallon of coke for the gallon price. But what’s .207 of a gallon between friends?

 

It isn’t just at the grocery store, though. The scam is everywhere. Corporate lizards abound. If you don’t pay close attention to your wireless service bill, for example, you’ve probably been crammed. We were crammed recently, but thank goodness the wife caught it before it went on too long. In fact, T-Mobile just got slammed by the Federal Trade Commission for cramming. Sounds physically painful, I know, but cramming hits you only in the pocketbook. It’s the practice of stuffing hidden fees into your bill for services you didn’t request—hence the ugly terminology. It’s often difficult to spot the hidden fees because the wireless companies will not itemize them; rather, they’ll show up as “Use Charges” or some other ridiculous, nebulous category.

 

The list goes on. Premium gas, college textbooks, bottled water, anything and everything that movie popcorn manshows up on your hospital bill, automotive cabin air filters, shipping and handling (what the hell is handling, anyway?), hotel taxes, cable activation fees, time shares, movie snacks. It’s a mine field out there, people. It’s a dirty, slimy mine field full of lizards, to mix a metaphor or three.

 

I think I need another shower. Hey, this shampoo looks good…

 

Roger White is a freelance writer living in Austin, Texas, with his lovely wife, two precocious daughters, a very fat dachshund, and a self-absorbed cat. For further adventures, visit oldspouse.wordpress.com.

 

 

 

Suburban Worldsick Blues

27 May

by Roger White

 

With a tip of the hat to a master chronicler of the American age, it must be noted that Bob Dylan never lived in a 3/2/2 with central heat/air and two and a half mortgages during a time when, by all appearances, our society is on the verge of utter decay—all viewable with the click of a mouse or touch of a pad.

 

So I give you “Suburban Worldsick Blues.”

 

Perry’s in the Capitol, railin’ against abortion,

I’m lookin’ at my taxes thinkin’ it’s extortion,

The man in the trench coat shootin’ up the school halls

Says he got bullied so everybody must fall.

 

Look out, dad, the economy is bad,

God knows what we did, but the country’s on the skids.

 

You better duck down, turn page, watch out for road rage,

Another mass swhyhooting, another senseless rampage,

Sterling’s on his cell phone reminiscin’ ’bout slavery,

Miley’s twerkin’ onstage, scandalous behavery.

 

Look out, mom, Gotta stay calm,

Soldiers in Kabul dodging roadside bombs.

 

Get sick, get well, they’re laying off again at Dell,

Are we winnin’ whatever war, it’s gettin’ kinda hard to tell,

Presidenidiotst says our healthcare system’s unfit,

All Congress says is where’s your birth certificate?

 

Well, Hormel, GM organizin’ recalls,

Bad meat, bad brakes, pickets down at town hall,

Daughter’s college fees call for medical sedation,

Building border walls to stifle immigration.

 

Look out, pop, no tellin’ where it stops,

Younger daughter’s boyfriend working at a head shop.

 

Mortgage underwater, excess beer consumption,

Viagra wants to help with that erectile dysfunction,

The factonoworkry just made a Chapter 11 declaration,

School board says it’s gonna teach divine creation.

 

Text tweet online, your selfie looking so fine,

Kids in Bosnia steppin’ on old land mines.

Icebergs meltin’, droughts killin’ all the wheat,

Just global warmin’ lies of the liberal elite.

 

Well, get dressed, get stressed, face the day’s traffic mess,

Oops, your job’s just been outsourced to Bangladesh.

Don’t follow leaders, take pills for all the cedars,

Find yourself a new position as a Walmart greeter.

 

Look out, mama, you’re dyin’ from the trauma,

Increase yer Prozac dosage, tune in the dalai lama.

 

Well, jump down a manhole, filibuster gun control,

thebardThink I saw a shadow up there beyond the grassy knoll,

Headin’ to the car, another day in the loony ward,

Shakin’ yer head ’cause the vandals keyed yer new Ford.

 

Roger White is a freelance writer living in Austin, Texas, with his lovely wife, two precocious daughters, a very fat dachshund, and a self-absorbed cat. For further adventures, visit oldspouse.wordpress.com.

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