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Lit Lovers Rejoice! Sir Archie Ferndoodle Rides Again.

28 Mar

by Roger White                                                                              

 

Fellow time/space voyagers and other occasional devotees of “This Old Blouse,” I am more tickled than a coffee can full of dung beetles to announce the return of my dear friend, back-porch expectorational master, and legendary raconteur of the obsequious and purulent, Sir Archie Ferndoodle (applause, applause, applause).

As I’m sure you remember, the esteemed Dr. Ferndoodle holds an associate’s degree in postmodern comparative limerick studies from the University of Southern Panama’s Correspondence College and has been featured five times in the American Anthology of Poetry. Just a few of his classics include “Oh, Staff Sergeant, My Staff Sergeant!,” “Why Is the Man Always from Nantucket?,” and possibly his greatest epic, “The Squirrels Stopped Talking to Me Today.”

Sir Archie has a rare treat for us in this installment. In his inimitable style, the Fernman has taken several classic tunes from the songbook of popular culture and rendered them as his own, with updated, shall we say, acerbic lyrics so pertinent to today’s manic milieu. Or something.

Disclaimer: The Spouseman—and the newspaper/periodical/bathroom wall compendium in which this diatribe appears—doesn’t necessarily agree with the views and opinions of Sir Archie. He is his own woman, and we bear no responsibility or legal burden for his espousings. So there.

With this heartfelt caveat (and sincere attempt to head off legal action), I give you Sir Archie’s renderings. By the way, it’s important to keep the tune of Archie’s specific song choice in your head for these to make any sense whatsoever. If that is, indeed, possible. So. Archie’s first offering is called “Ivanka in the White House”:

 

Ivanka in the White House

(to the tune of “Drive My Car” by The Beatles)

(verse 1)

“I asked my girl where she wanted to be,

In New York City or in D.C.,

She said Daddy, I wanna be near you,

In the White House with Jared the Jew.”

 

(chorus)

“Ivanka, you can have the West Wing,

We’ll set you up with all of your bling,

You can sell your furs and your rings,

And Dad will tweet for you.”

 

(verse 2)

“Barron’s got a floor to himself,

With a team of counselors for his mental health,

But Melania and I aren’t sharin’ a bed,

So you could move in with me instead.”

 

(chorus)

“Ivanka, you can have the West Wing,

Or you-know-where, I won’t say a thing,

Damn, it’s so good to be the king,

And Putin, I owe you.”

 

“Tweet, tweet n tweet, tweet, yeah!”

 

Um, ok. For his second favoring, the Fernman has rendered this ditty entitled “Perry in Charge”:

 

Perry in Charge

(to the tune of Tom Jones’ “She’s a Lady”)

(verse 1)

“Well, I’m the Energy Top Dude,

And now solar power’s screwed ’cause oil’s my cash cow,

Yeah, I ran for president,

I told Donald to get bent, but that’s all past now.”

 

(chorus)

“I’m Rick Perry, woah, woah, woah,

I’m Rick Perry,

Those rumors are false, ’cause I’m no fairy,

And I’m towin’ the Trump line.”

 

(verse 2)

“Well, I’m not sure what I do,

But I think I make the rules on nukular weapons,

But this can’t be as hard

As Dancing with the Stars, man, I was steppin’,”

 

(chorus)

“I’m Rick Perry, woah, woah, woah,

I’m Rick Perry,

Renewable power’s our adversary,

Let’s build that pipeline.”

 

And last, and surely least, Ferndude gives us “Lysergic Wood,” which he says is his ode to psychedelic substances:

 

Lysergic Wood, An Ode to LSD

(to the tune of The Beatles’ “Norwegian Wood”)

(verse 1)

“I once ate a squirrel,

Or should I say the squirrel ate me,

He showed me his brain,

We baked it into a nice quiche lorraine.”

 

(chorus)

“We smoked purple crayons,

As the walls melted into the sea,

Then Timothy Leary appeared

And said why’d you take three?”

 

(verse 2)

“I played canasta with Jesus,

His Holiness beat me two games out of threezus,

Then me and the squirrel flew to Mars,

But squirrel wasn’t squirrel, he was Pat Benatar.”

 

(chorus)

“We smoked purple crayons

As robots made love to the cow,

Then Hunter S. Thompson said man you’re in big trouble now.”

 

(verse 3)

“And when I awoke,

I was in a cell with a large man named Mel.

He kept pinching my ass,

Dear God from now on, I’m sticking with grass.”

 

Roger White Sir Archie Ferndoodle holds an associate’s degree in comparative limerick studies from the University of Southern Panama’s Correspondence College. Sir Archie’s classics include “Oh, Staff Sergeant, My Staff Sergeant!,” “Why Is the Man Always from Nantucket?,” and perhaps his greatest epic, “The Squirrels Stopped Talking to Me Today,” For further adventures, visit oldspouse.wordpress.com.

 

 

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OK, Cowpokes, Time for the Fifth Biennial OFPhC

16 Nov

by Roger White

 

I know what half of you are saying: You’re saying, “Well, there it is. He’s run out of material again. Despite the ridiculous wealth of silliness, brain-scrambling absurdities, and downright knuckle-dragging stupidity in today’s world, the Spouseman can’t think of one funny thing to say in this installment. He’s washed up, burned out, run dry, come up empty, on fumes, bit the dust, hit the wall, thrown in the towel, given up the ghost, run down the curtain and joined the choir invisible—in other words, he’s kaput.”

 

And the other half, in a rejoicing and ebullient tone, are exclaiming, “Huzzah! The Great and Glorious Spousemaster has heard our pleas and decided to favor us with yet another of his brilliant contests! Another opportunity for mind-expanding fun, mirthful frivolity, and a chance for free stuff! What a kind, thoughtful, and oh-so-creative wordsmith we have in our midst!”

 

And yet the third half of you are still scratching your pants and wondering just what in the hell “run down the curtain and joined the choir invisible” really means. Well, that takes some doing, but here goes: The term to “join the choir invisible” is George Eliot sort ofin reference to the poem penned by George Eliot in 1867 entitled “O May I Join the Choir Invisible” in which the author longs for the afterlife in which he can spend eternity singing hymns “whose music is the gladness of the world.” To be precise, however, George Eliot was the nom de plume of poet Mary Ann Evans (1819-1880), who used a male pen name to ensure that her works would be taken seriously, seeing as how female authors of Evans’ time were stereotyped as writing only lighthearted romances.

 

Now, to be even more precise, this term “join the choir invisible” was referenced in a Monty Python skit entitled “Dead Parrot Sketch” (originally aired 7 December 1969) in which John Cleese wishes to return a Norwegian Blue parrot he purchased
Hello POLLYfrom Michael Palin because the unfortunate bird is “bleeding demised, passed on, no more, ceased to be, expired and gone to meet its maker—a late parrot!” Despite Palin’s assurances that the poor parrot is merely “pining for the fjords,” it’s quite obvious this is an ex-parrot.

 

Anyway. For the second half of you, leaning forward in your La-Z-Boys with anticipation, be comforted, for here I bring you the Fifth Biennial Oldspouse Familiar Phrase Contest (OFPhC). For the first and third halves of you, feel free to skip over to Mike Jasper’s column. He usually has coupons for free beer at Boomerz for those who read to the end. And yes, I have received yet another supply of premium glossy bumper stickers as prizes. For those too young, old, sensible, or deciduous to remember, the OFPhC involves a pile of phrases, quotes, movie lines, book titles, common sayings, utterances, and/or bodily function noises that I’ve rendered in a somewhat obscure manner. Your job, should you decide to accept it, is to come up with the more common version of said utterances. For example, say I give you the phrase “Croaking before disgrace!” You say, “Death before dishonor!” Get it? See how easy?

 

First three people (I will accept dogs and possums, too) to respond at roger.white@tasb.org with the correct answers each wins a premium glossy bumper sticker (sorry, the “Keep Oak Hill Obtuse” ones are all gone—you get “Jesus is Coming. Hide the Bong”). And you get your name in the newspaper! Pseudonyms are fine.

Exciting, huh?

 

OK, ready and. Go. What are the more well-known versions of these sayings:

  1. In my dad’s home, there are lots of ritzy estates.
  2. You’re not anything except a canine used primarily for tracking.
  3. Birthed Untamed.
  4. A brain is an awful item to throw away.
  5. If glares could commit homicide.
  6. Cease the printing machines!
  7. Blood-pumping muscle to blood-pumping muscle.
  8. Nancy!These cowboy shoes are manufactured for treading.
  9. Subsistence of those in the best physical shape.
  10. Escort me out to the baseball contest.
  11. The evidence is within the dessert.
  12. An opening in 748 divided by 748.
  13. Squatting on the summit of the earth.
  14. Existence is a female dog.
  15. The lively Irish dance is not down.
  16. Four letters after T denotes the location.
  17. I’m as satisfied as a liquid party refreshment.
  18. Here we circumnavigate the perimeter of the plant bearing mulberries.
  19. Twelve a.m. cowpoke.
  20. She spews expletives with as much proficiency as a member of the navy.

 

Roger White is a freelance cowpoke living in Austin, Texas, with his lovely female spouse, two precocious offspring units, a very obese dachshund, and a cat with Epstein-Barr. For further adventures, visit oldspouse.wordpress.com. Or not.

 

Faith and Begorrah, They Have Old Dog Homes!

5 Jun

 

by Roger White

 

Well, Faith and Begorrah, you can learn something new every day. Sometimes that—and little chocolate donuts—is the only thing that spurs me to drag my sagging carcass out of the sack most mornings.

LCDAnd speaking of learning something new (and in the true spirit of the stream-of-consciousness rambling rhetoric this forum prides itself on), do you know where the term “Faith and Begorrah” comes from? Or from which it comes, to avoid a prepositionally ended sentence?

From what I’ve been able to gather, “F&B” is a traditional Irish epithet that roughly translates into “By Gosh!” The Irish, of course, being a true Almighty-fearing people, didn’t want to come right out and say “By God!” when exclaiming some revelation or sense of amazement, so “F&B” was used to avoid taking the Supreme Dude’s name in vain and thereby summoning the furious wrath of the All-Knowing One. Kind of like how we say “Jeez!” to show astonishment (or when we smack our thumb with the hammer) to be able to quasi-curse without perturbing the Head Cheese. I believe it was W.C. Fields who used to exclaim, “Well, Godfrey wcfDaniels!” to approximate the G-D swear words. It’s all a bit silly, if you ask me. I mean, do we really think that (a) we’re putting one over on the Omniscient One; and (b) they’re actually keeping a Heavenly Tally?

Me at Pearly Gates: “So, St. P, do I get in the club?”

St. Peter: “Well. You did say ‘Jeez and Crackers’ six-hundred-seventy-two-thousand times. And don’t think we don’t know what that’s about.”

Me: “Aw, Jeez.”

St. Peter: “Ya see? That’s what I’m talking about.”

Me: “Sorry.”

St. Peter: “Oh, go on in. But we’re watching you.”

Aaaaanyway. Original point coming. I opined “F&B” earlier because I received a very kindly response to my recent column about aging pets and comedian Louis C.K.’s “countdown to sorrow” routine about pet ownership. I pondered why we don’t have any old pooch’s homes. And by golly (oop), we do have them!

Reader Elaine Courtney sent me this:

“Hi, I read your column today, and as I do most weeks, enjoyed it. (Most weeks? Hey.) Dogs are my favorite subject, and I mostly rescue seniors. The reason for that is I don’t want a dog to outlive me. My oldest is Baby, a 14-year-old Shih Tzu. He is now snoring away beside me. I have three other ShihTzus, two Corgis, and one recent find, a 14-year-old Basset-Corgi, whose momma went to assisted living in March. I’ve had to say goodbye to two seniors in the past three years …. It is very difficult to let them go, but they all had several years of a great spoiled life that they might never have had.  It’s usually a circus around here, but I love my dogs, and I am lucky that I work from home.

dog-retirement“Two things: One, there are several senior doggie retirement centers around the country, and it is such a great service. I would love to do that myself. I once thought of opening a pet cemetery, but that ran out of steam.

“The other thing I wanted to mention is your Bubbie, I hope you find a good residence for her. Hopefully, that decision is much further down the road. I do older adult services, helping people with errands and chores so that they can remain in their homes or even just have company, someone to play Scrabble with.

“If you need that kind of assistance for her, if it would make her or your life easier, let me know…. Oh, and cute picture of the labradoodle puppy in your article!!”

Well, that photo was provided by Editor Will. Kudos, Will-man. And thank you, Elaine. You’re a sweetie. Payola’s in the mail.

 

Roger White is a freelance writer living in Austin, Texas, with his lovely wife, two precocious daughters, a very fat dachshund, and a cat with Epstein-Barr. For further adventures, visitoldspouse.wordpress.com.

Of Asian Delicacies and the Idiom Tedium

16 Mar

by Roger White

My mother-in-law loves authentic Chinese food, so when we treat her to dinner, she almost invariably chooses First Chinese Barbecue, way up on North Lamar in far North Austin. It’s so far north you’re practically in Waco. You can’t get much more dead ducksauthentic than First Chinese Barbecue; as you walk in you’re greeted by rows of dead, naked ducks hanging like John Wilkes Booth’s gang at execution. The aroma of spices and meats is practically intoxicating, and the menu’s mostly in what I presume is Chinese, with some hints about what you’re ordering in English. I’m never quite sure if I’m ingesting a pig, a chicken, or some other roasted creature, but I must say it is all quite scrumptious.

No, First Chinese Barbecue did not cut some sort of free-meal deal with me to write this, but I will tell you that the dried fresh squid with black bean sauce is out of this world. (Is that good, Mr. Run?) Again, that’s First Chinese Barbecue. Far North Lamar. Ask for the Oldspouse Special.

Anyway, the dinner is only half of the evening for our Bubbie. Dear mom-in-law then likes to head next door to the MT Supermarket. This store, if you’ve never been, is the Asian version of a Walmart Supercenter. It’s a 100,000-square-foot bastion of the most amazing and unbelievable foodstuffs any Texan has ever seen. I presume these yummyitems are foodstuffs. In this era of PC politeness and easily hurt feelings, I’m trying to tread lightly here, OK, but not in my wildest imagination can I conjure a gastronomical use for, say, pork rectum, pork uterus, or fresh chicken feet.

And on just about every aisle you’ll find small armies of robotically waving ceramic cats. Quite unsure of what a robotically waving ceramic cat has to do with Asian groceries, I looked it up and found that these are actually a Japanese thing. Called maneki-neko (which sort of translates into “beckoning cat”) these oddly friendly felines are considered good luck talismans. I don’t know. I have a real cat, and whenever he starts to wave at me like that it usually indicates an impending ambush.

There are also rows upon rows of sweets, too, both prepackaged and freshly made. These aren’t your typical kitty hellocandies and cakes, mind you. You have chocolate and strawberry Pocky Sticks, Green Bean Ice Bars, Purple Mochi Balls, and all sorts of squishy treats with names like Lychee Jelly Cup and Poo Poo Variety. Keeping the freshly rendered pork rectum in mind, I opted to pass on the Poo Poo Variety.

With this less-than-appetizing terminology stuck in my cranium, I got to thinking. How many other marketing words and slogans—perfectly appropriate and appealing in their native tongue—somehow fail to translate? So I hopped on my google horse, and here’s what I found:

  • It seems that the Pepsi slogan of some years back—“Come Alive!”—actually translated in a certain Chinese dialect into “Make Your Ancestors Come Out of the Grave!” That Pepsi packs a punch.
  • Coors once used the motto “Turn It Loose!” to ramp up sales, but apparently this hip saying translated into “Suffer from Diarrhea!” in some Spanish markets.
  • Pee ColaWhen good ol’ Coke was introduced overseas, some Chinese dialects rendered “Ke-kou-ke-la,” which was about as close to Coca-Cola as they could get, into “Bite the Wax Tadpole.” Yum.
  • When Kentucky Fried Chicken made the leap across the big pond, their slogan “Finger-lickin’ Good” came through in Chinese as “Eat Your Fingers Off.” Ouch.
  • The American Dairy Association, pleased with the hugely popular “Got Milk?” campaign, was flabbergasted to find when it exported the saying to Mexico, its initial translation appeared as “Are You Lactating?”
  • If Green Giant brand foods wondered why their first forays into the Arab markets didn’t go as planned, it may have been that the Arabic terminology for naughty soup“In the Valley of the Jolly, ho ho ho, Green Giant!” came across as “This is the Land of the Intimidating, uh uh uh, Green Ogre!” No Ogre Brand Peas for me, thank you.
  • Ah, and here’s a classic, from the days of the Ford Pinto. Seems that the braintrust of the Henry Ford folks couldn’t understand why they failed to move any of their hot, new Pintos in Brazil when they first put them on the market. Only after the fact did they discover that the word “pinto” is Brazilian slang for “tiny male genitals.” Yoiks. The Ford guys quickly and as discreetly as possible switched the car’s moniker in their Brazilian dealerships to Corcel, which means “Horse.”

Knowing all this—and understanding that the term in question surely means something delectable in the Asian world—I still can’t picture myself biting into anything of the Poo Poo variety.

Fart BarRoger White is a freelance writer living in Austin, Texas, with his lovely wife, two precocious daughters, a very fat dachshund, and a cat with Epstein-Barr. For further adventures, visit oldspouse.wordpress.com.

 

 

Of OCD and Toilet Paper and Rubber Donkeys. Nik Nik.

30 Jan

by Roger White

 

How does one know if one’s quirks and little idiosyncrasies are just mildly neurotic tendencies or behaviors that qualify as borderline OCD leanings—or perhaps even activities that could be viewed as sliding down the scale to full-blown dementia? Nik nik nik nik nik.

ocd me

I understand that we are all creatures of habit and that regular routines and daily patterns bring a sense of structure and comfort into our lives. Nik. But taking a half-hour every morning before I can begin work to make sure that my original redline Hot Wheels on my desk are all facing the same direction, at precisely the same angle, and in the same order (by date of manufacture, beginning with the earliest first—from my aqua Beatnik Bandit on down the line) may be a bit excessive, I’m beginning to think. Nik nik nik.

 

Around the house, I find that the needle on my anxiety meter begins to bounce if I don’t adhere stringently to certain customs, such as the following:

 

  • Folding the dishtowel that hangs on the oven handle just right so that one side of the towel hangs precisely even with the other.
  • sil vous plaitTurning the little ceramic French waiter who stands on our stove to the wall so he can’t beseech me with his little ceramic eyes to glue his lost, broken hand back on.
  • Religiously rescrewing the cap on the toothpaste tube in my daughter’s bathroom every time I’m in there. Little slob.
  • Making sure when I refill the TP rollers throughout the casa that the paper flows under the roll and not over. It’s an aesthetic thing. I’ve always been an under man, even though I know that hotels prefer the over position so they can make those fanciful folds in the paper. Pshaw. That’s just pretentious snobbery. It’s gotta be under. Nik.
  • Or zealously remembering every time that I pet either Ralph the dog or Max the cat to immediately seek out the other, un-petted pet if he’s in the room to give him the exact same amount of strokes so that neither of them feel inferior or somehow less loved.

 

Is this behavior normal, a tad askew, or downright wack?

 

There’s a little green, guitar-playing rubber turtle I keep next to my computer, the turtlesand he tells me, in his sing-song voice, that this is all quite ordinary and that I should remain calm. This turtle, Larry, is the sole surviving member of The Animals. This may be changing subjects in the middle of a column—or it may not, considering the topic at hand—but here is the story of Larry the turtle:

 

When I was a kid, I created a tiny rock and roll band out of my gumball-toy animals. I called them The Animals. I fashioned tiny, little instruments—guitars, a standup bass, a full drum kit, piano, and amplifiers—out of index card paper for them to play. I even made tiny, little cardstock albums with sleeves. Their manager, Irving, was a tiny gray plastic gorilla, and he drove them all around to their gigs in a little blue plastic VW bus. Nik nik. Their opening song for every gig was “Get Ready” by Rare Earth because that was my favorite 45-rpm record at the time. My friend Gary and I would set them on their shoebox stage, I’d put on the Rare Earth record and hit the black light, and the crowd (my stuffed animals and other toy creatures) would go wild. The Animals were big. They even had a yacht—a red plastic boat I’d float them around in during my nightly bath.

 

Now, at the time our family had an actual boat—a small, used four-seat outboard we would take to Lake Benbrook on the weekends. On one outing I decided to take The Animals to the lake for a high-seas adventure. For the trip home, I left them in their little craft in a seat of our family boat. When we got back home, they were gone. Somewhere along the way, they’d blown out—a tiny, little gumball-animal version of Lynyrd Skynyrd. I was inconsolable. So distraught was I that my dad actually drove me all the way to the lake, and we slowly retraced our path from the water onto the road back home. Can you believe we the survivorsactually found their little red boat in the grass on the side of the road? Nik. I recovered a few of the boys, but the rest were hopelessly lost. The band gamely tried to go on, but it was never the same. Some retired or went on to everyday gumball-animal life with the other toys. Some descended into a downward spiral of alcohol and drug abuse. The little rubber donkeys were the worst. Little rubber donkeys cannot handle their toy liquor.

 

My counselor says I have to stop now. I feel better. Thanks for listening. Wait, where is everybody? Nik. Nik nik.

 

Roger White is a freelance writer living in Austin, Texas, with his lovely wife, two precocious daughters, a very fat dachshund, and a nik nik nik self-absorbed cat. For further adventures, visit oldspouse.wordpress.com.

 

W.B.’s Resolution: Find a Rhyme for Penguins

5 Jan

by Roger White

 

Ah, my cosmic cohort, mi altruistic amigos, another calendar has been trash-binned. Another yuletide has been yuled, another new year’s staggered through, another den full of pine needles and confetti swept up, another damn wrinkle found in the mirror. This can mean only one thing: It’s time to hear from the great Willie Bartwhat a nightholin Cowper, former poet laureate of south Hudspeth County and professor emeritus at the Fort Stockton Night School for Girls. The legendary W.B. has agreed to grace us with his poetic rendition of thoughtful resolutions for the year 2015.

 

Please understand, my existential adherents, as I turn this forum over to W.B. that the professor, while still brilliant and incisive, tends to wax a tad eccentric of late. Prof Cowper, a true Renaissance man, spent the greater part of his life as an inventor-philosopher perfecting a type of home insulation crafted from radium-coated asbestos. Take this into account as you glean what pearls of wisdom you can from Dr. Cowper’s musings. I give you the renowned Willie Bartholin Cowper:

 

“Now that 2014’s gone and a new year is before us,

Let’s make some resolutions—because some rocks are rightly porous.

 

“Let’s vow to argue less, to see the other’s position,

Walk a mile in another’s shoes, but don’t catch his foot condition.

 

“Know that Republicans are simply Democrats with their insides turned out,

And Methodists are actually Baptists with a bad case of gout.

 

“Let’s eradicate Ebola with sarcasm and unmanned drones,

Let’s toast the Kardashians with mint tea and scones.

squirrel bagged

“Make an effort to floss more, text less, and put the lid down,

Above all, avoid the squirrels in the road on the east side of town.

 

“Let’s vow to remember what’s important in life,

It’s not fame or fortune or having a trophy wife.

 

“No, it’s about family and friends and love, goodness knows,

And finally squeezing that pimple just under your nose.

 

“Let’s resolve to drive friendlier, to let the other guy in,

And reol nancemember that Nancy Reagan had very weak shins.

 

“Let’s keep foremost in our minds that inside we’re all the same,

Except, of course, for the Norwegians—we all know their little game.

 

“Take time in this new year to stop and smell the roses,

And forget you saw your mother-in-law in just her pantyhoses.

 

“Fill your days with things you love, put petty squabbles aside,

And remember—your sister’s poodle likes to drink formaldehyde.

 

“Be kinder to your neighbors; being friendly’s not that hard,

If you recall, they’re the ones who saw you passed out in the yard.

 

“Be more like little children—worry less and play more,

But try hard this year to blow less snot on the floor.

 

“Be there when your kid learns to ride her first bicycle,

But trust not that new proctologist with hands like icicles.

 

“Don’t be so body-conscious, so you’ve gained a few pounds,

Your hiney is your cushion—it’s meant to be round.

 

“Take your wife out to dinner, or if she’s out of town,

Take your friend’s wife to dinner; we know she’s been around.

 

“Walk a few blocks when you can; clip your nose hairs often,

Eat the pickles in the side drawer before they start to soften.

 

“Tell your mother that you love her; tell your stepdad he’s the tops,

Find your nephew’s medication before someone calls the cops.

 

be a pepper“Consume more uncooked greens, learn to brush behind your molars,

Drink more Dr. Peppers; drink fewer Coca-Colers.

 

“Keep your poise, keep your cool, keep your sense of humor,

Have that weird mole checked—probably not a tumor.

 

“So look for the good in people, but watch for the bad in penguins,

And remember through life’s journey—nothing really rhymes with penguins.”

 

Roger White is a freelance writer living in Austin, Texas, with his lovely wife, two precocious daughters, a very fat dachshund, and a self-absorbed cat. For further adventures, visit oldspouse.wordpress.com.

Sorry, Kids: There Ain’t No Betty Crocker

2 Dec

by Roger White

So I was watching “Seinfeld” for the eleventy-millionth time the other night, mainly because there is absolutely nothing on TV worth watching these days other than reruns of “Seinfeld,” “The Dick Van Dyke Show,” “The Andy Griffith Show,” and “The Twilight Zone.” I know, I know, you young whippersnappers will hold forth that there are some great new shows today, like “Murder, She Wrote” and “The Big Band Theorem” or whatever. I’ll stick with the classics, thank you very much. Don’t you love the word eleventy-million?

not that theresAnyway, I realized that the shtick Seinfeld was doing was aimed right at me. He was talking about pretentious, faux-authentic-sounding brand names, particularly cars. Names like the Integra or the Impreza. They’re made-up names that are meant to sound like other meaningful words, like integrity and impressive. The punch line: Seinfeld simply hoped he hadn’t bought a Lemona. It hit me that the last three cars I owned before my current little Korean vehicle were just that: an Integra, an Impreza, and a Lemona. All true, I previously owned a 1986 Acura Integra (a great car), a 2003 Subaru Impreza (a fast but frustrating car), and a 1979 Lemona (a VW bug—a true bomb I never should have purchased).  Don’t ask me what I was thinking, buying a 35-year-old POS as my daily commute. Besides, that’s another story. A very sad, long story.

Again, anyway. Things then got cosmic as I sat pondering Jerry’s sage words. It struck me as I lifted a spoonful of my Häagen-Dazs Chocolate Peanut Butter flavored ice cream to my mouth. My ice cream brand, too, was a made-up name meant to sound exotic and luxurious. Remember when Häagen-Dazs first hit the haagen whatmarket? Ooh, we thought, super rich frozen goodness from some strange Nordic country where they surely make ice cream from virgin glacial streams, from milk of cows that graze only on Alpine truffles, and from melted gold flakes from Icelandic lava flows. Or something. Turns out, Häagen-Dazs is a nonsense word concocted by one Reuben Mattus from the Bronx. The name, which is not Danish or Swedish or anything slightly lederhosen-ish, doesn’t really mean a thing—except that ol’ Reuben was a marketing genius.

Same with Löwenbräu beer. Back in 1975, just about the time I started my prolific and illustrious drinking career, Miller Brewing of the US of A acquired the North American rights to Löwenbräu, which was originally brewed in Munich. Ya know, the real Germany. Well, when Miller got hold of it, they “Americanized” the recipe, and the original German version of Löwenbräu was no longer imported to our fair shores. Basically, the Löwenbräu we got was Miller swill in an umlaut-sprinkled wrapper. Of course, we young and impressionable drinking types had Millerbrauabsolutely no knowledge of this. We just saw a new, mysterious foreign beer on the market—in a green bottle, even! The name was obviously German, and if anybody knew their brew, it was the Germans. We was hoodwinked.

Same holds true with so many other brands, like bottled water types. I really never understood the billion-dollar explosion of the bottled water industry. It’s water. In a plastic bottle. Water! H2O. This is where brand-name marketing gurus have a field day. There’s one out there called, get this, Glaceau Smartwater. I kid you not. And I not you kid. Both parts of that faux moniker evoke good feelings, don’t they? Aah, a pristine glacier. And intelligent liquid. What could be better? An intellectual body of glacial ice—you can’t get more new-age trendy than that. You know who produces Glaceau Smartwater? Coca-Cola. I picture guys in the back of these massive Coke plants running tap water into these oh-so-fashionable containers of Water de Glaceau. And they’re probably smoking, too. Unfiltered Camels. And laughing.

And don’t get me started on Evian. Look at your Evian bottle in a mirror. Yeah.

uh huh

So. Cogitating on this unsettling realization that so many of the products we consume are purchased under false pretenses, I jogged in a mild panic from the den to the kitchen, where my lovely esposa was making a batch of Betty Crocker pancakes. Paranoia was setting in, so I had to check it out. I ran to the computer and googled “Betty Crocker.” Gads, sure enough. There was no such lady!! Say it ain’t so! I quote from Wiki-whatsis: “The name Betty Crocker was created for the Washburn Crosby Company, later to merge with General Mills, as a way to personalize the company’s products and customer relations. The company picked the name because it sounded warm and friendly.”

I was aghast. Agog. I needed comfort food. “Ah, pancakes. Thanks, dear. Pass the Aunt Jemima.”

Roger White is a freelance writer living in Austin, Texas, with his lovely wife, two precocious daughters, a very fat dachshund, and a self-absorbed cat. For further adventures, visit oldspouse.wordpress.com.