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Wake Up Uncle Dad: It’s Mashup Time Again

21 Mar

 

 

Calm. Simmer down, people. I know very well that it’s been quite the while since we forayed into the Movie Mashup milieu. And I know that you know, based on the influx of cards and letters and e-mails and texts and pokes and tweets and twits and skypes and likes and tags and yelps and yips and things. And you know that I know that you know, because here we are, stoking the furnace for another go-round. So you see, I know you know that I know that you know. You know? And furthermore…

 

Let’s start this again.

 

MiltIf you recall, what we have here, my fellow intergalactic itinerants, is a collection of famous lines from movies. However, quotes from two different movies have been smushed together to make one confused line. Here’s a for instance: “Milt, we’re gonna need to go ahead and move you downstairs to infinity and beyond. Mmmkay?” That there, you see, is a conglomeration of quotes from the movies “Office Space” and “Toy Story.” Dig? Dug.

 

Yep, it’s another installation of Movie Mashup. I should copyright this concept, so here you go. © 2017, by Me. All rights reserved by Me. Me Incorporated is a subsidiary of Me Enterprises, Norwalk, Connecticut. Any reproduction, adaptation, distribution, and/or exhibition in whole or in part are prohibited under penalty of law (and a large guy named Guiseppe) without the written permission of Me. So there.

 

So. Below (or to the left if you are perpendicular) are 20 Movie Mashups. Your job, if you choose tyike jesuso accept it, is to tell Me (see above) what two movies flirted around and had relations to produce the mixed-up quote. The first 283 people to respond with any semblance of an answer win a genuine “Jesus is Coming, Hide the Bong” bumper sticker. Seriously. If you get pulled over by the cops for displaying said bumper sticker, I will not be held accountable. E-mail Me at roger.white@tasb.org with your best guesses. Void in Iowa, Algeria, and under that bridge where the dogs wear shoes. Good luck, players. And, go:

 

  1. “Love means never having to call me Mister Tibbs!”
  2. “Mama always said life is like a box of—hey, I’m walking here! I’m walking here!”
  3. “Yo, Adrian! Wax on, wax off.”
  4. “I coulda been a contender, my precious.”
  5. “Go ahead, make my day. That’ll do, pig.”
  6. “You know how to whistle, don’t you? You just put your lips together and help me, Obi-Wan Kenobe.”
  7. “Hey, Stella! After all, tomorrow is another day.”
  8. “Hasta la vista, baby! The Dude abides.”
  9. “If you build it, he will just keep swimming.”
  10. “Every time a bell rings, an angel loves the smell of napalm in the morning.”
  11. “What we got here is failure to keep your friends close but your enemies closer.”
  12. “Roads? Where we’re going we don’t need no stinking badges.”
  13. “Houston, we have a problem. Is that hair gel?”
  14. “That boy is your company. And if he wants to eat up that tablecloth, you’ll let him. It’d be a lot cooler if you did.”
  15. “We have a pool and a pond. The pond would be better for you. And may the odds be ever in your favor.”
  16. “The first rule of Fight Club is: I’ll have what she’s having.”
  17. “You talkin’ to me? I see dead people.”
  18. “Toto, I have a feeling we’re going to need a bigger boat.”
  19. “Was it over when the Germans bombed Pearl Harbor? Here’s lookin’ at you, kid.”
  20. “Nobody puts Baby in a martini. Shaken, not stirred.”

 

Roger White is a freelance human living in Austin, Texas, with his lovely wife, two precocious daughters, a completely unmotivated dachshund, and a cat with Epstein-Barr Syndrome. For further adventures, visit oldspouse.wordpress.com.

 

 

 

Think You’ve Seen It All? Well, You Haven’t.

19 Jan

by Roger White

 

Boy, it happens every time. Without fail, every time I throw my arms up in disgust and utter an exasperated “I’ve seen it all now,” something worse comes along to heave a brick upside the noggin of my jaded sensibilities and inform me that, no, I have not seen it all. Not. Even. Close.

 

Despite how ridiculously vile and frighteningly xenophobic as the foul-smelling arena of politics has become, no, I’m not talking about that. Politics parodies its own self so well these days that no comment is required. Except God help us all. No, what sparked yet another ISIAN (I’ve Seen It All Now) self-rebuke of late came from the one field of human endeavor that manages to run a close second to politics in its ability to horrify and nauseate: advertising.

 

Let me take you back. It wasn’t long ago, a matter of weeks perhaps, and the weather was rotten. So was my health. I had a stubborn chest cold. I’d settled myself down in front of the TV with a meal of my favorite comfort food: a hot bowl of split-pea soup, saltines, and iced tea. With a side of crispy baby gherkins. Awaiting me was an afternoon of recuperation with nourishing reruns of “The Andy Griffith Show” and “The Twilight Zone.” It was just the therapeutic Mukyprescription I needed. Suddenly, there on the screen, rudely interrupting my sick-day fare of Opie, Aunt Bee, Thelma Lou and Rod Serling, was a commercial for some cough medicine featuring an anthropomorphic glob of mucus. That’s right. A walking, talking sickly-green lump of phlegm with stumpy, phlegmy arms and legs.

 

I don’t have to tell you that half of my bowl of hot split-pea soup with saltines went cold and uneaten. The gherkins didn’t go down so well, either.

 

If you watch any television, you, too, have probably seen this chubby little humanoid snotball (no, not Trump—this is about advertising, remember?). Are they serious? These cough medicine moguls are hawking their health-restoring elixir with a revolting ball of human effluence, presumably nicknamed Muky the Mucus Man?

 

Can you just picture these marketing geniuses at deadline time?

“Joe, you got anything?”

“No. I’m empty.”

“Bob? Anything?”

“I dunno. How ’bout a talking loogie?”

“Okay, that’s good. We’re just about out of time. Let’s go with it.”

 

And yeah, when I saw this slimy, gloppy bit of Madison Avenue creativity, my arms reached skyward, and I uttered forth: “I’ve seen it all now.”

 

And yet again, it wasn’t long after that that my latest ISIAN declaration was roundly rejected. Just when I thought that advertising types could sink no lower, the next week I was introduced to a pink little anthropomorphic bladder. It was gotta peean ad for bladder control medicine, and in it this adorable roundish little bladder walks along holding hands with its owner, constantly reminding her that she has to pee. Wait, there’s more. On the same day, on the same channel, came an ad featuring an adorable pink little walking knot of intestines. Really. This creepy duodenum dude, who I can only guess is called Barry Bowels or something, is the mascot for an Irritable Bowel Syndrome medication. Yes, Intestine Man is the best they could conjure.

 

Never in my most delirious fever dreams have I ever envisioned my bowels as a funny-faced little pink dude—and in all candor, I shudder to imagine what my lower innards would look like with a face and limbs. Especially my innards.

Inty

Gak. What’s next? A cutesy brown cartoon poop named Danny Doody concocted as a stool softener mascot? A cuddly little mouth ulcer called Herpey Harry designed to sell cold sore cream? An anthropomorphic little mascot called Limpy the Member used to sell erectile dysfunction pills?

 

Boy, I’ve seen it all. No, wait. I’m quite certain that I haven’t.

 

Roger White is a freelance writer living in Austin, Texas, with his lovely spouse, two precocious offspring units, a morbidly obese dachshund, and a cat with Epstein-Barr Syndrome. For further adventures, visit oldspouse.wordpress.com. Or not.

 

Of Asian Delicacies and the Idiom Tedium

16 Mar

by Roger White

My mother-in-law loves authentic Chinese food, so when we treat her to dinner, she almost invariably chooses First Chinese Barbecue, way up on North Lamar in far North Austin. It’s so far north you’re practically in Waco. You can’t get much more dead ducksauthentic than First Chinese Barbecue; as you walk in you’re greeted by rows of dead, naked ducks hanging like John Wilkes Booth’s gang at execution. The aroma of spices and meats is practically intoxicating, and the menu’s mostly in what I presume is Chinese, with some hints about what you’re ordering in English. I’m never quite sure if I’m ingesting a pig, a chicken, or some other roasted creature, but I must say it is all quite scrumptious.

No, First Chinese Barbecue did not cut some sort of free-meal deal with me to write this, but I will tell you that the dried fresh squid with black bean sauce is out of this world. (Is that good, Mr. Run?) Again, that’s First Chinese Barbecue. Far North Lamar. Ask for the Oldspouse Special.

Anyway, the dinner is only half of the evening for our Bubbie. Dear mom-in-law then likes to head next door to the MT Supermarket. This store, if you’ve never been, is the Asian version of a Walmart Supercenter. It’s a 100,000-square-foot bastion of the most amazing and unbelievable foodstuffs any Texan has ever seen. I presume these yummyitems are foodstuffs. In this era of PC politeness and easily hurt feelings, I’m trying to tread lightly here, OK, but not in my wildest imagination can I conjure a gastronomical use for, say, pork rectum, pork uterus, or fresh chicken feet.

And on just about every aisle you’ll find small armies of robotically waving ceramic cats. Quite unsure of what a robotically waving ceramic cat has to do with Asian groceries, I looked it up and found that these are actually a Japanese thing. Called maneki-neko (which sort of translates into “beckoning cat”) these oddly friendly felines are considered good luck talismans. I don’t know. I have a real cat, and whenever he starts to wave at me like that it usually indicates an impending ambush.

There are also rows upon rows of sweets, too, both prepackaged and freshly made. These aren’t your typical kitty hellocandies and cakes, mind you. You have chocolate and strawberry Pocky Sticks, Green Bean Ice Bars, Purple Mochi Balls, and all sorts of squishy treats with names like Lychee Jelly Cup and Poo Poo Variety. Keeping the freshly rendered pork rectum in mind, I opted to pass on the Poo Poo Variety.

With this less-than-appetizing terminology stuck in my cranium, I got to thinking. How many other marketing words and slogans—perfectly appropriate and appealing in their native tongue—somehow fail to translate? So I hopped on my google horse, and here’s what I found:

  • It seems that the Pepsi slogan of some years back—“Come Alive!”—actually translated in a certain Chinese dialect into “Make Your Ancestors Come Out of the Grave!” That Pepsi packs a punch.
  • Coors once used the motto “Turn It Loose!” to ramp up sales, but apparently this hip saying translated into “Suffer from Diarrhea!” in some Spanish markets.
  • Pee ColaWhen good ol’ Coke was introduced overseas, some Chinese dialects rendered “Ke-kou-ke-la,” which was about as close to Coca-Cola as they could get, into “Bite the Wax Tadpole.” Yum.
  • When Kentucky Fried Chicken made the leap across the big pond, their slogan “Finger-lickin’ Good” came through in Chinese as “Eat Your Fingers Off.” Ouch.
  • The American Dairy Association, pleased with the hugely popular “Got Milk?” campaign, was flabbergasted to find when it exported the saying to Mexico, its initial translation appeared as “Are You Lactating?”
  • If Green Giant brand foods wondered why their first forays into the Arab markets didn’t go as planned, it may have been that the Arabic terminology for naughty soup“In the Valley of the Jolly, ho ho ho, Green Giant!” came across as “This is the Land of the Intimidating, uh uh uh, Green Ogre!” No Ogre Brand Peas for me, thank you.
  • Ah, and here’s a classic, from the days of the Ford Pinto. Seems that the braintrust of the Henry Ford folks couldn’t understand why they failed to move any of their hot, new Pintos in Brazil when they first put them on the market. Only after the fact did they discover that the word “pinto” is Brazilian slang for “tiny male genitals.” Yoiks. The Ford guys quickly and as discreetly as possible switched the car’s moniker in their Brazilian dealerships to Corcel, which means “Horse.”

Knowing all this—and understanding that the term in question surely means something delectable in the Asian world—I still can’t picture myself biting into anything of the Poo Poo variety.

Fart BarRoger White is a freelance writer living in Austin, Texas, with his lovely wife, two precocious daughters, a very fat dachshund, and a cat with Epstein-Barr. For further adventures, visit oldspouse.wordpress.com.

 

 

Sorry, Kids: There Ain’t No Betty Crocker

2 Dec

by Roger White

So I was watching “Seinfeld” for the eleventy-millionth time the other night, mainly because there is absolutely nothing on TV worth watching these days other than reruns of “Seinfeld,” “The Dick Van Dyke Show,” “The Andy Griffith Show,” and “The Twilight Zone.” I know, I know, you young whippersnappers will hold forth that there are some great new shows today, like “Murder, She Wrote” and “The Big Band Theorem” or whatever. I’ll stick with the classics, thank you very much. Don’t you love the word eleventy-million?

not that theresAnyway, I realized that the shtick Seinfeld was doing was aimed right at me. He was talking about pretentious, faux-authentic-sounding brand names, particularly cars. Names like the Integra or the Impreza. They’re made-up names that are meant to sound like other meaningful words, like integrity and impressive. The punch line: Seinfeld simply hoped he hadn’t bought a Lemona. It hit me that the last three cars I owned before my current little Korean vehicle were just that: an Integra, an Impreza, and a Lemona. All true, I previously owned a 1986 Acura Integra (a great car), a 2003 Subaru Impreza (a fast but frustrating car), and a 1979 Lemona (a VW bug—a true bomb I never should have purchased).  Don’t ask me what I was thinking, buying a 35-year-old POS as my daily commute. Besides, that’s another story. A very sad, long story.

Again, anyway. Things then got cosmic as I sat pondering Jerry’s sage words. It struck me as I lifted a spoonful of my Häagen-Dazs Chocolate Peanut Butter flavored ice cream to my mouth. My ice cream brand, too, was a made-up name meant to sound exotic and luxurious. Remember when Häagen-Dazs first hit the haagen whatmarket? Ooh, we thought, super rich frozen goodness from some strange Nordic country where they surely make ice cream from virgin glacial streams, from milk of cows that graze only on Alpine truffles, and from melted gold flakes from Icelandic lava flows. Or something. Turns out, Häagen-Dazs is a nonsense word concocted by one Reuben Mattus from the Bronx. The name, which is not Danish or Swedish or anything slightly lederhosen-ish, doesn’t really mean a thing—except that ol’ Reuben was a marketing genius.

Same with Löwenbräu beer. Back in 1975, just about the time I started my prolific and illustrious drinking career, Miller Brewing of the US of A acquired the North American rights to Löwenbräu, which was originally brewed in Munich. Ya know, the real Germany. Well, when Miller got hold of it, they “Americanized” the recipe, and the original German version of Löwenbräu was no longer imported to our fair shores. Basically, the Löwenbräu we got was Miller swill in an umlaut-sprinkled wrapper. Of course, we young and impressionable drinking types had Millerbrauabsolutely no knowledge of this. We just saw a new, mysterious foreign beer on the market—in a green bottle, even! The name was obviously German, and if anybody knew their brew, it was the Germans. We was hoodwinked.

Same holds true with so many other brands, like bottled water types. I really never understood the billion-dollar explosion of the bottled water industry. It’s water. In a plastic bottle. Water! H2O. This is where brand-name marketing gurus have a field day. There’s one out there called, get this, Glaceau Smartwater. I kid you not. And I not you kid. Both parts of that faux moniker evoke good feelings, don’t they? Aah, a pristine glacier. And intelligent liquid. What could be better? An intellectual body of glacial ice—you can’t get more new-age trendy than that. You know who produces Glaceau Smartwater? Coca-Cola. I picture guys in the back of these massive Coke plants running tap water into these oh-so-fashionable containers of Water de Glaceau. And they’re probably smoking, too. Unfiltered Camels. And laughing.

And don’t get me started on Evian. Look at your Evian bottle in a mirror. Yeah.

uh huh

So. Cogitating on this unsettling realization that so many of the products we consume are purchased under false pretenses, I jogged in a mild panic from the den to the kitchen, where my lovely esposa was making a batch of Betty Crocker pancakes. Paranoia was setting in, so I had to check it out. I ran to the computer and googled “Betty Crocker.” Gads, sure enough. There was no such lady!! Say it ain’t so! I quote from Wiki-whatsis: “The name Betty Crocker was created for the Washburn Crosby Company, later to merge with General Mills, as a way to personalize the company’s products and customer relations. The company picked the name because it sounded warm and friendly.”

I was aghast. Agog. I needed comfort food. “Ah, pancakes. Thanks, dear. Pass the Aunt Jemima.”

Roger White is a freelance writer living in Austin, Texas, with his lovely wife, two precocious daughters, a very fat dachshund, and a self-absorbed cat. For further adventures, visit oldspouse.wordpress.com.

The Morbid Tale of the Marlboro Man–And Others

20 Nov

by Roger White

A moment of silence, please, for Mr. Eric Lawson. Mr. Lawson, 72, died earlier this year from respiratory failure due to chronic obstructive pulmonary disease. The real cause: smoking. If you don’t recognize the name, you’ll certainly know him by his professional moniker. Eric Lawson was the Marlboro Man. You remember? The rugged cowboy dude rode the range, ten-gallon hat on his head and a smooth Marlboro in his hand, in those iconic cigarette ads of the 1970s.

The MMGet this: Lawson was the latest in a string of Marlboro Men to expire due to “hazards of the job.” Before him, aspiring actor David Millar, who did TV spots for the cigarette company in the 1950s, smoked for four decades before dying of emphysema in 1987. Former stuntman Wayne McLaren, another Marlboro male, died of lung cancer in 1992 at age 51. Western TV actor David McLean, who appeared in such shows as Bonanza and Gunsmoke, played the MM in print and television ads—he kicked the bucket in 1995 after 30 years of lighting up. His widow sued Phillip Morris, claiming the company made him smoke five packs per ad; she lost when the suit was dismissed. And then there was Richard Hammer, a firefighter-turned-actor who died of lung cancer in 1999 after his reign as the smoking cowboy. Talk about a risky profession.

But that’s just the tip of the iceberg. There are many sordid stories of TV and magazine pitch men who’ve succumbed through the years, overwhelmed by their corporate personas. It’s the sort of thing that Hollywood and Madison Avenue have conspired to keep quiet, fearing the backlash of negative publicity. Here are just a few I’ve become privy to:

ow!Did you know, for example, that the original Pillsbury Dough Boy, young Timothy Yeastley of Bakersfield, California, died of peritonitis after being poked in the belly 417 times during a marathon attempt at a particular TV commercial? “The director was never satisfied,” one stagehand remembered. “We kept shooting it over and over. It was gruesome. Timothy gamely tried to carry on, even laughing that silly laugh to the very end. But by the 400th take or so, he was black and blue.” Outtakes have apparently cropped up on Youtube; don’t watch them unless you have a strong stomach. So to speak.

Or how about the sad tale of Gunther Sauber, otherwise known in TV land as Mr. Clean? Poor Gunther became so consumed by his on-air identity that he died of OCD in 1977. Near the end, he spent all his time cleaning, polishing, spit-shining, mopping, shaving his head. They found Gunther, dead of a heart attack, in the Flatbush Avenue Subway Terminal in New York. He was Mr Cdressed all in white, a bottle of cleaner in one hand, a filthy rag in the other. Notes found in his apartment indicated he intended to degrease the entire New York City subway system.

Then there was Lee David Squibny of Hastings, Nebraska—the original Kool-Aid Man. Although Lee went violently—he died of repeated blunt-force trauma after crashing through 46 walls during a grueling TV ad taping session—an autopsy revealed early onset of diabetes. An unsettling side note: All of Lee’s internal organs were stained a hideous grape purple.

And let’s not forget ill-fated Ike Lipshitz, the original Jack of Jack in the Box fame. Mr. Lipshitz, apparently obsessed with staying in character, met a ghastly fate when his bulbous Jack in the Box head became stuck in an elevator door on his way to his fiancée’s apartment. When the elevator Jack is Badarrived at the fiancée’s floor, she was horrified to find only the giant Jack head inside, and a bag of tacos.

I could go on. I would, for instance, tell you about the fate of the first two Mr. Peanuts, but you’d never look at a jar of peanut butter the same way. Or of the original Jolly Green Giant—oh, the endless skin grafts… Suffice it to say, it’s not all glamour and glitz.

 

Roger White is a freelance writer living in Austin, Texas, with his lovely wife, two precocious daughters, a very fat dachshund, and a self-absorbed cat. For further adventures, visit oldspouse.wordpress.com.

Pondering Life’s Little Scams, Schemes, and Swindles

7 Jul

by Roger White                                                                              

 

So I was standing in the shower attempting to loofah my stretch marks when one of wifey’s standing army of haircare products amassed on the shower shelf caught my eye. It was a shiny, dazzling thing, the color of polished gold. The container’s meant to grab your attention, you see, designed to stand apart from the plethora of shampoos and such that crowd the grocery shelves. Marketers never cease to amuse. Gold equals value, see, so this shampoo must be head and shoulders above the rest. Ouch, that was unintentional. So now that the golden suds caught my eye, I looked closer. I had to laugh—more superlatives and blatant hyperbole were crowded onto this little bottle of bubbles than a Barnum & Bailey circus poster.

photo

“Advanced,” “NEW,” “Total Repair,” “EXTREME,” “Emergency,” “Recovery,” “RAPID FIBER RENEWAL” (whatever that is)…and on and on. It’s as if the company’s advertising guys looked up every glowing adjective in the dictionary and simply pasted them all on the bottle. I snickered again, but then I realized, hey, it worked. It’s in my shower, ain’t it?

 

I pointed out all the grandiose gobbledygook to my wife when I exited the reading room and asked her if it was indeed the best haircare product she’d ever used. “Eh,” she said with a shrug. “It’s not that great.”

 

Ah, yes. This revelation got me pondering all the little cons and exaggerations and out-and-out flimflammery that we deal with on a daily basis. I believe we first got the idea that the scam was on as we moved from adolescence into young adulthood. This was about the time we witnessed the gradual, ever-so-subtle phenomenon known as the incredible shrinking product. Remember? Food staples such as hamburgers and candy bars slowly lost their heft over time, almost like magic.

 

gadzooksThe Big Macs and Hersheys of our youth didn’t merely appear larger back then because we were tykes; they’ve been carefully trimmed over the years. Picture your Hershey bar on a fulcrum, like a teeter-totter of corporate trickery; price goes up, product size goes down. Eventually, I suppose we’ll be shelling out $19.99 for a chocolate nibble the size of an unwell raisin. In that vein, corporate candy minds have already given us the “fun size” bar. Fun size. That’s marketing speak for “you pay us regular-size price, and we’ll give you tiny crumbs in a colorful, exciting package. Yay! Fun!”

 

The Mars Company did some more snipping just recently, shaving the size of its Snickers and Mars bars—merely for health reasons, mind you. “Having taken product reformulation as far as we can for now without compromising the great taste,” a company spokeslizard said, “we have reduced the portion size of Mars and Snickers to bring down the calories.” Right.

 

The soft drink guys did it, too, long ago—under the guise of moving to the metric system. If you’re old enough to recall, family-size cokes once came in one-gallon containers. Touting their shift to the sleek three-liter size bottle as a consumer-friendly move to a more efficient, easier-to-tote container—at the same price!—the cola industry failed to mention that customers were now getting precisely .793 of a gallon of coke for the gallon price. But what’s .207 of a gallon between friends?

 

It isn’t just at the grocery store, though. The scam is everywhere. Corporate lizards abound. If you don’t pay close attention to your wireless service bill, for example, you’ve probably been crammed. We were crammed recently, but thank goodness the wife caught it before it went on too long. In fact, T-Mobile just got slammed by the Federal Trade Commission for cramming. Sounds physically painful, I know, but cramming hits you only in the pocketbook. It’s the practice of stuffing hidden fees into your bill for services you didn’t request—hence the ugly terminology. It’s often difficult to spot the hidden fees because the wireless companies will not itemize them; rather, they’ll show up as “Use Charges” or some other ridiculous, nebulous category.

 

The list goes on. Premium gas, college textbooks, bottled water, anything and everything that movie popcorn manshows up on your hospital bill, automotive cabin air filters, shipping and handling (what the hell is handling, anyway?), hotel taxes, cable activation fees, time shares, movie snacks. It’s a mine field out there, people. It’s a dirty, slimy mine field full of lizards, to mix a metaphor or three.

 

I think I need another shower. Hey, this shampoo looks good…

 

Roger White is a freelance writer living in Austin, Texas, with his lovely wife, two precocious daughters, a very fat dachshund, and a self-absorbed cat. For further adventures, visit oldspouse.wordpress.com.