Think You’ve Seen It All? Well, You Haven’t.

19 Jan

by Roger White

 

Boy, it happens every time. Without fail, every time I throw my arms up in disgust and utter an exasperated “I’ve seen it all now,” something worse comes along to heave a brick upside the noggin of my jaded sensibilities and inform me that, no, I have not seen it all. Not. Even. Close.

 

Despite how ridiculously vile and frighteningly xenophobic as the foul-smelling arena of politics has become, no, I’m not talking about that. Politics parodies its own self so well these days that no comment is required. Except God help us all. No, what sparked yet another ISIAN (I’ve Seen It All Now) self-rebuke of late came from the one field of human endeavor that manages to run a close second to politics in its ability to horrify and nauseate: advertising.

 

Let me take you back. It wasn’t long ago, a matter of weeks perhaps, and the weather was rotten. So was my health. I had a stubborn chest cold. I’d settled myself down in front of the TV with a meal of my favorite comfort food: a hot bowl of split-pea soup, saltines, and iced tea. With a side of crispy baby gherkins. Awaiting me was an afternoon of recuperation with nourishing reruns of “The Andy Griffith Show” and “The Twilight Zone.” It was just the therapeutic Mukyprescription I needed. Suddenly, there on the screen, rudely interrupting my sick-day fare of Opie, Aunt Bee, Thelma Lou and Rod Serling, was a commercial for some cough medicine featuring an anthropomorphic glob of mucus. That’s right. A walking, talking sickly-green lump of phlegm with stumpy, phlegmy arms and legs.

 

I don’t have to tell you that half of my bowl of hot split-pea soup with saltines went cold and uneaten. The gherkins didn’t go down so well, either.

 

If you watch any television, you, too, have probably seen this chubby little humanoid snotball (no, not Trump—this is about advertising, remember?). Are they serious? These cough medicine moguls are hawking their health-restoring elixir with a revolting ball of human effluence, presumably nicknamed Muky the Mucus Man?

 

Can you just picture these marketing geniuses at deadline time?

“Joe, you got anything?”

“No. I’m empty.”

“Bob? Anything?”

“I dunno. How ’bout a talking loogie?”

“Okay, that’s good. We’re just about out of time. Let’s go with it.”

 

And yeah, when I saw this slimy, gloppy bit of Madison Avenue creativity, my arms reached skyward, and I uttered forth: “I’ve seen it all now.”

 

And yet again, it wasn’t long after that that my latest ISIAN declaration was roundly rejected. Just when I thought that advertising types could sink no lower, the next week I was introduced to a pink little anthropomorphic bladder. It was gotta peean ad for bladder control medicine, and in it this adorable roundish little bladder walks along holding hands with its owner, constantly reminding her that she has to pee. Wait, there’s more. On the same day, on the same channel, came an ad featuring an adorable pink little walking knot of intestines. Really. This creepy duodenum dude, who I can only guess is called Barry Bowels or something, is the mascot for an Irritable Bowel Syndrome medication. Yes, Intestine Man is the best they could conjure.

 

Never in my most delirious fever dreams have I ever envisioned my bowels as a funny-faced little pink dude—and in all candor, I shudder to imagine what my lower innards would look like with a face and limbs. Especially my innards.

Inty

Gak. What’s next? A cutesy brown cartoon poop named Danny Doody concocted as a stool softener mascot? A cuddly little mouth ulcer called Herpey Harry designed to sell cold sore cream? An anthropomorphic little mascot called Limpy the Member used to sell erectile dysfunction pills?

 

Boy, I’ve seen it all. No, wait. I’m quite certain that I haven’t.

 

Roger White is a freelance writer living in Austin, Texas, with his lovely spouse, two precocious offspring units, a morbidly obese dachshund, and a cat with Epstein-Barr Syndrome. For further adventures, visit oldspouse.wordpress.com. Or not.

 

Advertisements

5 Responses to “Think You’ve Seen It All? Well, You Haven’t.”

  1. Catherine Clark January 19, 2016 at 9:49 am #

    I am with you on the anthropological intestinal track. Gaack! And how about the red nose guy in the allergy ad? I don’t even know the substance being advertised because I scroll through it.

    >

    • oldspouse January 19, 2016 at 10:02 am #

      Yup. I’m still waiting for Limpy the Member.

  2. Margie January 19, 2016 at 11:51 am #

    I don’t like the green blob either, but I actually like the IBS one. I’ve had a colonoscopy and the funny pink dude added a touch of humour to an otherwise unfunny adventure.

    Madison Avenue seems to be caught in an endless loop now of ads with people who have become giants in their own home because of some malady. Is there more than one ad agency, or does one agency give discounts to all their clients who use the ‘concept of the month’ campaign?

    • oldspouse January 19, 2016 at 11:59 am #

      I’ve had two, going on three here in a bit, colonoscopies. So I hear ya, Margie. But I still shudder to think of my bowels talking back to me. Wait, they already do that.

  3. shrink on the couch January 19, 2016 at 11:20 pm #

    Or my favorite, the tennis playing toenail fungus toe.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: