Here Comes That Damn Google Maps Car Again

16 Oct

by Roger White

I’m not what you call an early adopter. Nay, I am not the type who runs out to Best Buy or that ultra-high-tech Apple Store that looks like a futuristic antiseptically sterile lab from the movie Andromeda Strain to snag the very first model of the latest version of the newest, fastest plasma laser 4-D androbot doodad.

I figure if what I have works, why pay good money to buy another version of it? My 8-track tapes play just meat loavefine, thank you very much. Except when they don’t, but then I can use the miles of tape they spew forth to decorate my Christmas tree (the same detachable faux pine our family has enjoyed every yule since the Clinton Administration, mind you).

This mindset is surely why my buds call me Analog Man.

I used to wear the moniker with a grudging pride, but now I’m finding that my drag-me-by-my-heels-into-this-century behavior may be for the best. Our headlong lurch into the cyber age may be just what ol’ Mr. Orwell was warning us about.

Take the interwebs. It’s truly creepy how much they know about us. I was looking around on ebay the other day at electronic drum kits, just curious, ya know. So then I got on Facebook not long after, and, behold, there were several posts from various advertisers with photos and prices of e-drum kits. Some of them even said, “Still interested, Roger?”

Jinkies! I have to say, this gave me the willies. The jinky willies, even.

So I started doing a little investigating. On the interwebs. Cognitive dissonance aside, I found some juicy, disturbing factoids. I used to call them facts, but in the 21st century, we call them factoids.

For example, Google is, as you’re probably aware, the most popular search engine on the planet. About 70 percent of all net searches are done on Google. And, yes, they track all searches. The fact that I knew they were tracking me as I searched this information on Google put me in a temporary mental wormhole. A quick shot of Jim Beam snapped me out of it. A Google Maps car slowly crept by my window as I put the shot glass down, then a tumbleweed rolled by ominously—in my living room. Yeah.

Anyway, as I read on, I found that they’re getting better at these tracking procedures every day. It frightened me to read that Google’s former CEO, Eric Schmidt, recently said the following: “If you have beeg brosomething that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.”

That’s it. No more searching for obese cartoon unicorns online in my underwear.

And it’s not just Google. The Wall Street Journal recently examined the 50 most popular U.S. websites and found that these sites placed 3,180 tracking files on the reporter’s test computer. Most of those tracking files were installed by 131 companies, many of which are in the business of tracking web users to create databases of consumer profiles.

What do they do with these profiles? They sell them, for big money. These guys are called data brokers, and they collect and package some of our most sensitive personal information and sell it—to each other, to advertisers, even the government—without our knowledge. This data broker biz is a multibillion-dollar industry. Billion, with a “buh.”

Just delete your cookies, you say? Welll … tracking technology is smarter than that now. Monitoring your use, which was once limited to simple “cookie” files that record websites, has been largely replaced with new tools that scan in real time what people are doing online.

Gadzooks. I’m a bit peevish to log in now. Will I get on FB soon and see, “HI ROGER!! Still wetting the bed when it thunders?? Well, try PEE-B-GONE!!” …or something.

helgaAnd, listen, Google people, that thing I had for Slavic barmaids with hairy legs was years ago, OK? No more photos of prospective Bulgarian brides, please.

Just remember this, my cosmic cadets: The word Google broken down is “go ogle.” I’m not sure if that really means anything, but it sounded profound at the time. Another shot of JB, please. Dag, there’s that Google Maps car again.

 

Roger White is a freelance writer living in Austin, Texas, with his lovely wife, two precocious offspring, a very obese but mannerful dachshund, and a cat with Epstein-Barr. For further adventures, visit oldspouse.wordpress.com. Or not.

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6 Responses to “Here Comes That Damn Google Maps Car Again”

  1. Catherine Clark October 16, 2015 at 11:16 am #

    What will the government think when they know I read the Oldspouse blog? Regularly read it. No telling what advertising finds its way to me as a consequence……..

    >

    • oldspouse October 16, 2015 at 11:24 am #

      CC, look out your front window in …3, 2, 1…

  2. Margie October 16, 2015 at 11:38 am #

    I’m really glad we have a thick growth of forest between our house and the road… but I can’t do a thing to stop the Google Earth photos!

    • oldspouse October 16, 2015 at 11:40 am #

      Don’t get complacent, Margie. They’re developing “Google Birds” as we live and breathe.

  3. Kay Birdwell October 16, 2015 at 11:38 am #

    One of your best, Roger. I once commented on someone’s new fence in an email and immediately noticed three different ads for fences pop up as I was writing!

    • oldspouse October 16, 2015 at 11:41 am #

      Gracias, Kay. BTW, I’ve been authorized to tell you that Andy’s Fence and Fixit Shop is your best bet. Tell them spouser sent you. : )

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